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Salsa at the sugar Sand Festival

Get ready for a sensational day of rhythm and art at the Pier 60 Sugar Sand Festival presented by Visit St. Pete Clearwater on April 14, 2024! We’re bringing an unforgettable mix of salsa and bachata music to set the stage for a day filled with excitement, beginning at 1:00 pm.

– 1:00 pm- Music begins on the White Claw Daytime Stage with DJ Mike Sensation and Kenny Barcenas

– 5:00 pm- Wepa House Dance Lessons

– 6:00 pm- Frenchy’s Free Beach Concert with Orquesta INIFINIDAD with dance performances by Iroko Dance Academy and Samba Conmigo

– 9:00 pm- Grand Finale Fireworks!

Heading to the Sugar Sand Festival?

Get the inside scoop on directions, parking, and the beautiful Fairfield Inn by Mariott  on Clearwater Beach. Take some advice from lifelong residents: your best bet is to stay on the beach or take advantage of convenient parking near ferries and transportation. See you soon!

Book your discounted hotel room CLICK the botton below 


This is Clearwater Beach. There will be cars. There will be traffic. There will be a treasure hunt for parking spaces, so knowing where alternative parking and transportation options are located can make a difference. The closest public parking lot to the event is the Pier 60 lot ($3/hr.) located just southwest of the roundabout, beach side. Street Parking can be found both north and south of the roundabout. There are two public parking garages located near the venue on Coronado (Hyatt Regency and Surf Style) and one public parking garage located on north beach in the Pelican Walk Plaza. Check out this map for a full list of parking spots on Clearwater Beach! Also The Fairfield Inn by Marriott on Clearwater beach  has open up there parking Garage to us Dancers at a discounted rate of $18.00 for the Day. (that is super cool of them) adress is 650 Bay Esplande, Clearwater beach Fl 33767

The Jolley Trolley


The Park & Ride is a program that offers beach visitors a place to park in a free designated lot, and then ride the trolley to the beach for free. Trolley Park & Ride service runs:

  • Monday through Thursday, every 30 minutes from 10 a.m. to 10 p.m.

  • Friday to Sunday, every 15 minutes from 10 a.m. to midnight on Fridays and Saturdays and until 10 p.m. on Sundays

Park for free any day of the week at the former Clearwater City Hall location, 112 S. Osceola Ave., or 200 Osceola Ave., and board for free there, at the Clearwater Beach Transit Center or the Clearwater Beach Marina. Return service to the parking lot boards at the Clearwater Beach Marina, 25 Causeway Blvd. in Clearwater.

Additional parking is available Friday, Saturday and Sunday at the following locations:

  • 310 Court St. (County Garage) (available Fridays after 6 p.m. and anytime Saturday and Sunday)

  • 200 Osceola Ave.

For more information on the Park & Ride Program click here!

Wherever you’re traveling from, PSTA’s trolley system has you covered. Riding the trolley is a great experience and helps reduce traffic and parking concerns on the beach. The Suncoast Beach Jolley Trolley runs from Treasure Island up to Clearwater Beach, Coastal Jolley Trolley comes from Tarpon Springs and Dunedin to Clearwater Beach. Check out the Jolley Trolley website for routes, fares and more!

Join us at the Baystar VIP Lounge

The VIP tickets are $70 each and include a dinner by Baystar Restaurant Group, 2 alcoholic bar beverages, 2 non-alcoholic drinks, entrance into the Sugar Sand exhibit, & a festival tee.

make sure to choose the correct date of the event April 14th for Salsa at the Pier 60 Sugar Sand Festival

Tampa Bay's Biggest Dance Festival

Sunday April 14th

Samba Conmigo

Orquestra Infinidad

Iroko dance academy

latin guitar soloist KENNY

salsa lessons by wepa house

Dj mike sensation

dl juan chacho cheverese

Sponsorship oportunities

Experience Exhilarating Experiential Marketing at the Pier 60 Sugar Sand Festival on Clearwater Beach! Elevate your brand's presence through an extraordinary platform - the Pier 60 Sugar Sand Festival!
This is more than just an event; it's an immersive marketing opportunity that allows your brand to shine in front of a diverse and captivated audience. As one of the largest sand sculpture events in the United States, our 17-day festival promises unparalleled exposure and engagement.

🎉 Impressive Visitor Turnout: Over 200,000 visitors attend the Pier 60
Sugar Sand Festival. This is your chance to connect with a massive and diverse audience that is ready to discover what your brand has to offer.

🌍 Global Artistry: Our festival is a testament to creativity and skill, bringing together master sand sculptors from around the world. With 1,000 tons of beach sand transformed into awe-inspiring works of art.

🤝 A Collaborative Experience: Partnering with us means becoming a vital part of the journey. Your contribution goes beyond conventional sponsorship; it supports the master sand sculptors’ month-long residency, covering sculpting fees, accommodations, meals, travel expenses, and more.

Join Us in Creating a Spectacular Masterpiece
At the Pier 60 Sugar Sand Festival, your brand is not just a sponsor; it’s a vital thread in the fabric of an unforgettable experience.
Let’s craft a partnership that embodies your brand at the Pier 60 Sugar Sand Festival.
For more information, contact Richard at richd@floridabpi.com or call 813-260-9207

Sugar sand Festival Facts

  • 10th year
  • 200,000 attendees in 2023
  • 600 community volunteers
  • $30,755,207 economic impact to Pinellas County
  • 18,304 room nights generated


  • Average income – $91,016
  • 82% out of county visitors
  • 3.6% international visitors
  •  Top five out of state attendees
  • Michigan
  • Ohio
  • Virginia
  • New York
  • Wisconsin
  • Average age 47

Salsa sunets fireworks and Clearwater beach

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