Salsa at the sugar Sand Festival

Get ready to spice up your Spring at the Pier 60 Sugar Sand Festival in 2024! Join us for an unforgettable evening of sizzling salsa, live by Orquesta Infinidad, DJ Mike Sensation, dance classes, and mesmerizing performances by Samba Conmigo and Iroko Dance Academy. Let’s not forget the breathtaking sunset, dazzling fireworks, and incredible sugar sand sculptures! Don’t miss out on this epic event that will leave you dancing with joy!

Tampa Bay's Biggest Dance Festival

Sunday April 14th

Samba Conmigo

Orquestra Infinidad

Iroko dance academy

latin guitar soloist KENNY

salsa lessons by wepa house

Dj mike sensation

dl juan chacho cheverese

Sponsorship oportunities

Experience Exhilarating Experiential Marketing at the Pier 60 Sugar Sand Festival on Clearwater Beach! Elevate your brand's presence through an extraordinary platform - the Pier 60 Sugar Sand Festival!
This is more than just an event; it's an immersive marketing opportunity that allows your brand to shine in front of a diverse and captivated audience. As one of the largest sand sculpture events in the United States, our 17-day festival promises unparalleled exposure and engagement.

🎉 Impressive Visitor Turnout: Over 200,000 visitors attend the Pier 60
Sugar Sand Festival. This is your chance to connect with a massive and diverse audience that is ready to discover what your brand has to offer.

🌍 Global Artistry: Our festival is a testament to creativity and skill, bringing together master sand sculptors from around the world. With 1,000 tons of beach sand transformed into awe-inspiring works of art.

🤝 A Collaborative Experience: Partnering with us means becoming a vital part of the journey. Your contribution goes beyond conventional sponsorship; it supports the master sand sculptors’ month-long residency, covering sculpting fees, accommodations, meals, travel expenses, and more.

Join Us in Creating a Spectacular Masterpiece
At the Pier 60 Sugar Sand Festival, your brand is not just a sponsor; it’s a vital thread in the fabric of an unforgettable experience.
Let’s craft a partnership that embodies your brand at the Pier 60 Sugar Sand Festival.
For more information, contact Richard at or call 813-260-9207

Sugar sand Festival Facts

  • 10th year
  • 200,000 attendees in 2023
  • 600 community volunteers
  • $30,755,207 economic impact to Pinellas County
  • 18,304 room nights generated


  • Average income – $91,016
  • 82% out of county visitors
  • 3.6% international visitors
  •  Top five out of state attendees
  • Michigan
  • Ohio
  • Virginia
  • New York
  • Wisconsin
  • Average age 47

Salsa sunets fireworks and Clearwater beach

Our Events

Upcoming Events

A Florida Best Promotions street party and festival like none other!
Come for the street party…stay for the after party!